We are entering the most wonderful time of the year. It is a season of celebrations, recognition and gift giving. Being in the non-profit space for decades, I have dozens of good friends to celebrate, recognize and give gifts.
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s you think about the coming season, which is already busy with family, festivities and fundraising, how do you find time to coordinate gift giving to the people who have impacted your work? This is a challenge for anyone working with people — insurance, sales, fundraising, real estate, etc.
Here are three C’s, three M’s and three G’s that provide a step-by-step plan for executing a successful gift-giving season for your clients, donors or customers.
C — Communicate. Start by letting folks know that you are going to be in their area. See if you can set up a time to meet. Let them know that you want to give them a gift and have the opportunity to say, “Thanks,” face-to-face.
C – Connect. When you communicate, let them know that you want to connect. Meetings are preferred. If you can’t meet face-to-face, let them know you are going to connect by dropping a gift by their office or home.
C – Cause. Gift giving gives you a reason to meet with folks. It isn’t easy to meet with busy schedules. The good news is that people are more open to grab a meal or coffee even during this busy holiday season. Gift giving can cause a meeting.
M – Map. Be effective in the use of your time and fuel during this busy season by mapping a tight route. There are a couple of programs that are helpful. If you have more than four or five stops, use BatchGeo or Drive Smart Driving Route Planner. With four or less, I would just use Google Maps.
M – Meet. You’ve prepared, now meet. Hopefully you’ll have a number of scheduled individual meetings, but don’t be discouraged if you do not. Drop-by’s are fine.
Meeting people at the door during a “drop by” takes an aptitude for quickly reading people. Some don’t like anyone at their front door. Others may invite you in for a drink. When you meet folks at the door, read and react. My rule is always, don’t be weird. If it’s awkward, hand them the gift and say, “Thanks.” That is fine.
If you are dropping off the gift at the office and do not have a meeting, I simply drop it with the front desk or assistant. I won’t interrupt most people’s work days with an unscheduled meeting. I just haven’t found it fruitful. I do spend a few minutes at the front desk, getting to know the receptionist and hope for an invitation…”Oh, she’s not busy, let’s just have you give it to them.”
M – Mat. As for dropping it off at the house, if you go to the door and no one is there, leave the gift on the front door mat. Obviously, make sure it’s a dry space. Don’t leave it in a USPS mailbox as that is a federal crime (it’s true). Also, don’t leave perishables on the mat or they will be a gift to the squirrels and a mess for your contact.
G – Go. Once you’ve given or dropped the gift, go. Walk to your car and drive away immediately. No need rush, but get out of there. Driving between places takes a level of coordination and you can’t (shouldn’t) do that work while driving. Just drive away from the house, get around the corner, pull to the side and then do your coordination. Doing it in front of the house just looks sketch and can lead to more awkward…no one needs more awkward.
G – Gloat. While pulled over to the side coordinating your next stop, send a quick email or phone call to your last stop and gloat. Don’t really gloat, but let them know that you have dropped off a gift at their front door and they should make sure and pick it up. This is only for “drop-bys.” If you met the person send a thank you note in the mail saying, “Thanks for meeting…”
G – Get it. You will do many stops over this extended period of time, so whatever system you use, i.e. database, notebook, Salesforce, note that the delivery has been made. Get it down in the system or on paper.
I don’t know how Santa Claus does it, but this is a way you can get it done. The good news is that you have more than one night. Use the three C’s, three M’s and three G’s and celebrate a happy new year when this whirlwind of a season is done.
Start the gift giving by sharing this blog post with those you know who are in sales (insurance, real estate), fundraising/development or non-profit leadership.
Merry gift giving.